About Us

Founded in 1910, Hino Motors Ltd. is Japan's oldest motor vehicle manufacturer. Since introducing Japan's first automobile in 1918, Hino has been developing and manufacturing superior vehicles that serve businesses as well as the society.

Today, Hino is Japan's No. 1 diesel truck maker and one of the world's leading manufacturers of medium and heavy-duty vehicles with exports to more than 140 countries around the world.

Leaders In The Right Direction To Excellence
Commitment to excellence and team spirit in everything that we do is our operational philosophy at Hino. As the leader of the industry, we continually strive to attain the highest levels of achievements by encouraging harmonious working relationships both within the company as well as with our customers to ensure maximum customer satisfaction.

At Hino, our objective is therefore to meet your needs with the right vehicle of the right capacity; as well as to offer the most efficient after-sales service and supply of spare parts to Hino operators everywhere.

Hino Motors Sales (Malaysia) Sdn. Bhd. is endowed with an impressive profile that is powered to progress right into the next millennium.

The formidable shareholders' profiles of Hino Motors td., Japan; Med-Bumikar Mara, Tomen Corporation, Japan and Arah Seraya Sdn. Bhd. ensure a winning combination that will set new standards of excellence in full support of the Malaysian vision towards a dynamic future.

Med-Bumikar Mara (MBM) is at the forefront of the nations`s progress, guided by the corporate philosophy "Together Towards The Prosperity Of The Nation".

A holding company of the public-listed MBM Resouces, it has proven track record of achievements in the manufacturing of automotive components and sales, distribution and assembly of passenger and commercial vehicles like Perodua and Daihatsu.


Our corporate philosophy and vision of the 21st century is our guiding principle to success. With an existing worldwide network, our mission now is to use our technology to create and even more prosperous and harmonious world.

Beauty, Comfort, Profitability and Environmental Friendliness are therefore the criteria of all Hino trucks and buses. These are the qualities, we believe, that will contribute significantly to improve the comfort and quality of our lives...towards a more harmonious and prosperous world community...right into the future.

Hino Motors Sales (Malaysia) Sdn. Bhd. charts a history of excellence, among the most illustrious in the industry. Established in 1977, we are the first in Malaysia to assemble Japanese-built diesel-engine trucks on a commercial scale.

Today, Hino technology is recognized as an integral part of the nation's dynamic progress. An impressive portfolio of major contributions include numerous mega government projects and involvement in all aspects of development from infrastructure to goods transportation as well as sophisticated modes of public transportation.

All this is possible because we have the technological know-how and expertise inherited from one of the world's leaders in the industry - Hino Motors Ltd., Japan.

Mission & Vision

Company Ideology

We, HINO MOTORS SALES (Malaysia) SDN. BHD., will make the world a better place to live by helping people and goods get where they need to go.

To provide useful products & services, safely & economically to our customers with a responsible respect to the environment.

To contribute to the development of the economy, welfare and human life in Malaysia by useful products and most reliable services.

Mission & Vision

To Aim for Customer Trust and Confidence,

HINO MOTORS SALES (Malaysia) SDN. BHD. aims to be the leader in the commercial vehicle industry by providing products & services of Quality, Durability & Reliability.

Our commitment "Solidly, Absolutely & Steadily" is to strive hard as one team to realize our aims.

Hino Way in Malaysia

HINO FAMILY of customers, dealers, business associates and staff is the most important asset of HINO MOTORS SALES (Malaysia) SDN. BHD. We respect our HINO FAMILY and practice TEAM WORK always to enhance relationships, trust and communications among HINO FAMILY.

HINO PRACTICE respects Small Success First by PDCA Approach, 5 Times of Why method, and Genchi Genbutsu for Kaizen (improvement).

HINO CHALLENGE is endless with Enthusiasm and Passion for Success.

Management Message

  • Managing Director's Message
    We aim to be recognized as Malaysian customers’ best business partner and to be loved by our local people and society.
  • Chairman's Message
    Hino Motors Sales (M) Sdn. Bhd. will celebrate its 40th anniversary in 2017.
Our Milestones


Our Achievement

  • Million Vehicle Sold in Worldwide
  • Years Experienced

Our Team