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About Us
About Us
Founded in 1910, Hino Motors Ltd. is Japan's oldest motor vehicle manufacturer. Since introducing Japan's first automobile in 1918, Hino has been developing and manufacturing superior vehicles that serve businesses as well as the society.
Today, Hino is Japan's No. 1 diesel truck maker and one of the world's leading manufacturers of medium and heavy-duty vehicles with exports to more than 140 countries around the world.
Leaders In The Right Direction To Excellence
Commitment to excellence and team spirit in everything that we do is our operational philosophy at Hino. As the leader of the industry, we continually strive to attain the highest levels of achievements by encouraging harmonious working relationships both within the company as well as with our customers to ensure maximum customer satisfaction.
At Hino, our objective is therefore to meet your needs with the right vehicle of the right capacity; as well as to offer the most efficient after-sales service and supply of spare parts to Hino operators everywhere.
Mission
Mission
To be Malaysia’s most customer-centric and reliable Commercial Vehicle company, and make our country a better place to live by providing “Best-fit Products” and “Total Support”.
Core Principle
- Respect the diversity of our employees and build a vibrant corporate culture that encourage personal growth
- Always provide services which fulfill customer's expectation and practice KAIZEN. Always pursue Customer Success
- Develop and provide 'Best-fit, QDR, and Safe' products
- Aim for sustainable growth by timely catching changes of customer needs and contributing to local society and its future
Hino Spirit
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Mindset Principle
- Hino Boleh!
- Passion
- Challenge
- Integrity & Fairness
- Fun & Smile
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Action Principle
- Safety
- Respect
- Teamwork
- Customer-centric
- One Service at a time, One Customer at the time
- Ownership
- KAIZEN
- Genchi-Genbutsu-Genjitsu (3G)
- Why 5 times
- Speed
- Frugality
2020
Hino Malaysia Achieves 100,000 Unit Sales
Hino Malaysia marked another milestone with the delivery of the 100,000th unit Hino truck to its existing customer, Ikhasas Resources Sdn Bhd
2019
New HINO 700 AMT Launch
Series Heavy-duty trucks with 16-speed Automated-Manual Transmission (AMT) Technology.
2019
Hino Poncho Trial Run with the Minister of Transport Malaysia.
2018
HINO ULTIMATE DRIVE
Hino Malaysia organized the first ever professional driver’s skill contest in Malaysia for the Light Commercial Vehicle (LCV) category, opened for all Hino truck drivers.
2017
Introduced latest HINO 300,500 and 700 series models which are in compliance with UN Regulations by JPJ.
Upgraded Hino Total Support Customer Center (HTSCC) to further enhance driver’s training curriculum.
2016
Introduced latest HINO bus series models RN8JSNA, RK8JSKA and RM1ESKU which are in compliance with UN Regulations by JPJ.
HINO buses focuses exclusively on safety, power and comfortability features. All the models are equipped with Antilock Braking System (ABS) and Full Air Brake.
2015
Hino Total Support Customer Center (HTSCC) is launched in Sendayan, Negeri Sembilan.
The new HTSCC sits on a 24,327 sq meter site with its own driving test course and has the only total support training facility in the world.
Wins Truck of the year award TOTY2015 for
-Light Duty Commercial Vehicle of the year (HINO 300 Series)
-Medium Heavy Duty Commercial Vehicle of the year (10.1 tonnes and above)
-Test Track and Safety Facility Provider
2014
Hino Manufacturing Plant (Sendayan, Negeri Sembilan) starts operation in March 2014.
The state-of-the-art RM172 million facilities have an annual production capacity of 10,000 units. Wins NST-Shell Rimula TOTY (2014) MCV.
2013
Wins NST-Shell Rimula Truck Of The Year (2013) LCV and MCV. Record Sales (Registered Units) 7,007 units.
2012
Wins Truck of the year award for 300 Series and 500 Series.
New Hino corporate headquarters building is completed.
Change of company name to Hino Motors Sales (Malaysia) Sdn. Bhd.
2011
No.1 overall market share achievement (Light commercial vehicle, Medium commercial vehicle, and bus).
Awarded Commercial Vehicle Company Of The Year by Frost & Sullivan.
Awarded Super Excellent Brand Of the Year.
2006
Restructured local shareholding from Med-Bumikar and Arah Seraya to MBM Resources Bhd.
2003
HINO light commercial vehicle - Dutro to enter Malaysia market.
1997
New symbol mark and logo of HINO are introduced.
1994
Joining of Med-Bumikar Mara Sdn. Bhd. and Arah Seraya Sdn. Bhd. as partners
1989
Hino Motors (Malaysia) Sdn. Bhd. is established, succeeding Hino Malaysia as franchise holder of HINO in Malaysia and Brunei
1988
Commencement of assembling of HINO vehicles at Assembly Services Sdn. Bhd. Shah Alam.
1987
Brunei business reactivated.
1985
First 10,000 units sold.
1982
Hino Malaysia Sdn. Bhd. moves into its own premises in Wisma HINO, Petaling Jaya.
1981
First delivery of 299 buses to Trans-Island Bus Service Ltd, Singapore
1977
Establishment of Hino Malaysia Sdn. Bhd. as joint venture between Sarawak Motors Industries, Hino Motor Ltd. Japan and Toyo Menka Kaisha Ltd. Japan.
1973
Sarawak Motors Industries appointed as franchise holder of HINO products in Malaysia.
Our Achievement
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Million Vehicle Sold in Worldwide
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Years Experienced
