About Us

About Us

Founded in 1910, Hino Motors Ltd. is Japan's oldest motor vehicle manufacturer. Since introducing Japan's first automobile in 1918, Hino has been developing and manufacturing superior vehicles that serve businesses as well as the society.

Today, Hino is Japan's No. 1 diesel truck maker and one of the world's leading manufacturers of medium and heavy-duty vehicles with exports to more than 140 countries around the world.

Leaders In The Right Direction To Excellence
Commitment to excellence and team spirit in everything that we do is our operational philosophy at Hino. As the leader of the industry, we continually strive to attain the highest levels of achievements by encouraging harmonious working relationships both within the company as well as with our customers to ensure maximum customer satisfaction.

At Hino, our objective is therefore to meet your needs with the right vehicle of the right capacity; as well as to offer the most efficient after-sales service and supply of spare parts to Hino operators everywhere.



To be Malaysia’s most customer-centric and reliable Commercial Vehicle company, and make our country a better place to live by providing “Best-fit Products” and “Total Support”.

Core Principle

  1. Respect the diversity of our employees and build a vibrant corporate culture that encourage personal growth
  2. Always provide services which fulfill customer's expectation and practice KAIZEN. Always pursue Customer Success
  3. Develop and provide 'Best-fit, QDR, and Safe' products
  4. Aim for sustainable growth by timely catching changes of customer needs and contributing to local society and its future

Hino Spirit

  • Mindset Principle

    1. Hino Boleh!
    2. Passion
    3. Challenge
    4. Integrity & Fairness
    5. Fun & Smile
  • Action Principle

    1. Safety
    2. Respect
    3. Teamwork
    4. Customer-centric
    5. One Service at a time, One Customer at the time
    6. Ownership
    7. KAIZEN
    8. Genchi-Genbutsu-Genjitsu (3G)
    9. Why 5 times
    10. Speed
    11. Frugality

Management Message

  • Message by Chairman & Managing Director
    We aim to be recognized as Malaysian customers’ best business partner and to be loved by our local people and society.
Our Milestones


Our Achievement

  • Million Vehicle Sold in Worldwide
  • Years Experienced