Hino Motors Sales (Malaysia) Sdn Bhd and Mara Liner Sdn Bhd Forge Strategic Partnership with the Launch of Hino Approved Service Outlet (HASO) at Langkawi

The collaboration further expands mutually beneficial relationships between the two parties, besides providing more convenient accessibility services to Hino customers.

Pulau Langkawi, Kedah 27 December 2023 - Hino Motors Sales (Malaysia) Sdn. Bhd. (Hino) proudly announces the official launch of its latest service outlet, the Hino Approved Service Outlet (HASO). This marks a significant milestone within Hino's dynamic dealer development program and it is the result of a strategic collaboration with Mara Liner Sdn Bhd (MLSB), a major industry player.  The launch of HASO here in Langkawi will expand its service to customers on the island.
MLSB, a wholly-owned company of Majlis Amanah Rakyat (MARA), specializes in public transportation, logistics, and bus services covering all states in Peninsular Malaysia. This collaborative effort is poised to expand both parties' business capabilities. For Hino, it signifies an extension of its dealer service network enhancing its reach and customer service, after launching the previous HASO Maraliner Sdn Bhd at Muadzam Shah, Pahang earlier this year.
Present to launch the HASO were Hino Managing Director, Hiroshi Takahashi, Hino Director, Ahmad Yasmin Yahya, MARA Chairman, Yang Berbahagia Datuk Wira Dr. Asyraf Wajdi bin Dato' Dusuki, MARA Deputy Director General, Yang Berbahagia Dato' Zulfikri bin Osman, MARA, Senior Director of Investment, Yahaya bin Sani as well as Chief Executive Officer of MLSB, Zachary Ismail.

HASO ASPIRATION
In early 2021, HINO developed a new service outlet called HASO that aims to provide 100% after-sales support for customers and cover all HINO operation areas, especially in the service and repair areas. Hino emphasizes that in the commercial vehicle industry, Hino does not just sell vehicles, but also prioritizes after-sales service. This focus ensures the best services to keep customers' vehicles in optimal condition and contributes to smooth logistics and business operations.
Hino's mission is clear: ‘To be Malaysia’s most Customer-Centric and reliable Commercial Vehicle company and make our country a better place to live by providing Best-fit Products and Total Support’, which is also where they came up with the idea to develop HASO. Besides the newly launched HASO at Langkawi, Hino currently has another four operating HASOs, one in Sungai Petani, one in Pulau Pinang, one in Semenyih, and another one in Bandar Muadzam Shah, as Hino aims to support customers in sub-urban areas.

HASO FACILITIES IN LANGKAWI
Located at Lot 1827, KM 1, Jalan Air Hangat Kuah, 07000 Pulau Langkawi, Kedah, the outlet covers 12,000 sqft. The vast space is ideal for customers as there is ample parking space for vehicles coming in for servicing.
They are equipped with four service bays and the latest equipment and tools for fast and efficient servicing. Some of the available equipment includes the latest HINO Diagnostic system, DX III. Their technicians are trained and experienced in servicing and repairing commercial vehicles which is not easily found here on Langkawi Island.  While waiting for their truck or bus to be serviced, drivers can relax at the customer lounge area within the facility, which offers complimentary refreshments and free WiFi.
Heading the service outlet is Maintenance Repair Overhaul (MRO) Manager, Mohd Azlan bin Abdul Latif, and his well-trained team, dedicated to providing a comprehensive range of HINO services, including 24-hour breakdown support.