The Launch of HINO 700 Series New SH1E 6x2 Prime Mover

Kuala Lumpur, 25 Aug, 2015 – Hino Motors Sales (Malaysia) Sdn Bhd (HMSM) today introduced and launched their newest product in the Malaysian market, the retrofit Prime Mover of model HINO SH1E 6x2 at The Saujana Hotel, Shah Alam today.

The Launch of HINO 700 Series New SH1E 6x2 Prime Mover

This new line-up range in heavy-duty Prime Mover, SH1E, is the latest model in the HINO 700 series for normal condition road usage especially suited for container haulier, general cargo/ box, petroleum tanker and also as usage for long or short haul transportation.

SH1E 6X2 is equipped with 420PS horse power EURO3 common rail engine with turbo intercooler. It is capable to perform at GCW 66,000kg with the 6x2 axle configuration. Without stressing the vehicle with high payload this will definitely increase the life time of vehicle. Hino also focus on road safety. This vehicle is equipped with Antilock Brake System (ABS) for better control and brake force distribution. The floating cabin design also improves drivers comfort. HINO is the only commercial truck and bus with full line-up brand in Malaysia to meet customer’s commercial need and as One Stop Solution Provider.

Most importantly, it is priced at an affordable level and became attractive compared to other Japanese and European brands. The net chassis selling price of the SH1E 6x2 starts from RM334, 814.00. HMSM started selling this Prime Mover model in mid 2014 for Malaysia market. As to date we have received more than 10 units order. The outlook for this model of Prime Movers market in Malaysia is promising mainly on container haulage and transportation industry in general.

HMSM marked its 38th anniversary this year and have kept No.1 position in the 4.5 ton & above commercial vehicle market for 5 years consecutively since 2010. One of HINO’s principles is to develop the products attaching importance to QDR (Quality, Durability and Reliability) parallel to the concept of HINO Total Support.

Mr. Iwamoto, Managing Director of HMSM, said, “HINO strongly believe in the concept of TOTAL SUPPORT, which emphasis on caring for our customers’ business, aiming to contribute to their business requirements and success throughout the lifetime of our product. Our customers’ business will grow as we gain and foster their trust through our Total Support.”

He added that “Considering growing HINO business, we had established of HINO Total Support Customer Center (HTSCC) out of Japan on February 2015 next to our assembly plant in Sendayan, Negeri Sembilan. This facility provides two drivers trainings, ‘Safe Eco-cien Driver Training’ and ‘Driver Familiarization Training’, equipping HINO owners with the vehicle knowledge, safety and eco-driving skill technique as one of the support activity for sustainable growth of our customer’s business”.

Ever since its establishment in 1977, HMSM has been working closely with its dealers to improve their services through upgrading to 3S status which provides a total package of service and offers conveniences to customers across the country. To date, there are total of 103 HINO network (outlets for Sales, Service & Parts) which 57 HINO dealers’ sales outlets nationwide, 37 of which are 3S outlets. This has been carefully planned to meet the ever growing market demands for HINO products and to provide all HINO customers with excellent Customer Services.

To move forward, HMSM with Hino Motors Manufacturing (M) Sdn. Bhd. strive together to Aim for Customer Trust & Confidence, by offering customers with the most suitable HINO range of vehicles and after sales service second to none. Today is the evidence of toughness and comfort of this new launched Prime Mover HINO SH1E 6x2 with priority on safety. The positive and professional atmosphere of the launch contributed to customers’ continued confidence in HINO, the company and its products.

HINO and its’ dealers continue to Aim for Customer Trust & Confidence.

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