Official Launch of SS1EKRA in Sabah

Kota Kinabalu, Sabah  7 Nov, 2014 – Hino Motors Sales (Malaysia) Sdn Bhd (HMSM) today introduced and  launched their newest product in the Sabah market, the original Prime Mover of 6 x 4 from HINO (CBU from Japan) (pic) to much fanfare from local customers at the Sabah Likas Sports Complex.

This new heavy-duty Prime Mover, SS1EKRA, is the latest model in the HINO 700 series and is not for only normal condition road usage, but especially suited for use in the palm oil, logging industry and for tough roads in East Malaysia.

SS1EKRA is equipped with 460PS horse power EURO3 common rail engine with intercooler. It is capable to perform at GCW 70,000kg with the 6x4 axle configuration.  Without stressing the vehicle with high payload this will definitely increase the life time of vehicle. Most importantly, it is priced at an affordable level and became attractive compared to other Japanese and European brands.

The fuel consumption level is considered economical especially for operations which require high traction with operation at maximum payload. A unique feature of the SS1EKRA is the Inter & Cross Differential Lock, which gives the vehicle better performance and stronger traction for use especially on hilly sites, muddy roads and rough terrain. No other brand of Prime Movers currently has this feature.

Hino is also focus on road safety. This vehicle is equipped with Antilock Brake System (ABS) for better control and brake force distribution. The floating cabin design also improves drivers comfort.

The net chassis selling price of the SS1EKRA starts from RM340, 500.00 in Sabah. In Sarawak, prices begin at RM340, 300.00 and in Peninsular Malaysia at RM334, 900.00.

HMSM started selling this Prime Mover model in March 2013 for West Malaysia market. As to date we have received more than 80units orders. The outlook for the Prime Movers market in

Malaysia is promising as the 2014 sales figures has grown by 26.4% compared to the same period in 2013, mainly due an industry boom in Electric & Electronic Indutsries, the increase of Container Haulage, Cargo Handling and an increase in exportation of LNG, Petroleum, Gas. Sales target for 2014 is 100 units.

HINO’s commitment to providing high QDR (Quality, Durability & Reliability) continues to be seen in Malaysia, as they have won the NST-Shell Rimula “Truck of the Year” (TOTY) Award again in 2014, this year for the Award for Medium Duty Vehicle of the Year.

At the same Awards night held last month in Saujana Hotel in Subang Jaya, Hino Motors Manufacturing (M) was acknowledged for its record-breaking feat with the Fastest Plant Completion Award. They completed their state-of-the-art RM140 million assembly plant in Sendayan, Negeri Sembilan in an impressive nine short months.

HINO as a company continues to “Aim for Customer Trust and Confidence” and this was evident today when customers and friends test-drove the SS1EKRA and personally experienced the toughness and comfort of this Prime Mover with priority on safety. The positive and professional atmosphere of the launch contributed to customers’ continued confidence in HINO, the company and its products.