HINO ULTIMATE DRIVE 2018 - DARE TO CONQUER

PETALING JAYA, 3 SEPTEMBER, 2018,  Hino Motors Sales (Malaysia) Sdn Bhd (HMSM), a subsidiary of Hino Motors Limited Japan, associates under the Toyota Group of Companies, is organising the HINO ULTIMATE DRIVE 2018, the first ever professional driver’s skill contest in Malaysia for the Light Commercial Vehicle (LCV) category at the sprawling Hino Total Support Customer Center (HTSCC) in Sendayan, Negeri Sembilan.

The 2-day event on 4th and 5th September, will witness the enthusiastic participation of 16 companies and 28 drivers.

“We initiated the HINO ULTIMATE DRIVE 2018 competition to test and upgrade the driving skills of HINO drivers through several exciting challenges and programmes.  Utilising the first Hino Total Support Customer Center (HTSCC) operated outside Japan, Hino drivers in Malaysia are now able to further enhance their professional skills especially in road handling, safety and fuel efficient driving techniques,” said the Managing Director of HMSM Mr. Ken Iwamoto.

“Through this competition, we also want to help boost the brand image and productivity of our customers’ besides making them feel proud of being a valued Hino customer and driver,” he said.

The Hino Total Support Customer Center (HTSCC) in Sendayan is Malaysia’s only training center for the Commercial Vehicle industry and the world’s 1st training circuit operated outside Japan. The over RM8 million HTSCC in Sendayan is expected to improve customers’ experience, and help instil customer satisfaction and loyalty towards the brand.

“The HTSCC professional drivers’ training curriculum focusses on safety, defensive driving, fuel-saving driving and drivers familiarisation training. Road Safety has always been a paramount concern in Malaysia. Hino is doing its part to help reduce the accident rate due to human error via this defensive driving training programme and competition. We also hope to contribute towards the cost effectiveness of our customers’ business operations through the inclusion of eco-driving techniques and habits,” continued Ken Iwamoto.

The Hino Ultimate Drive 2018 competition will comprehensively test participants in four areas namely, theory, practical driving skills, daily vehicle inspection habits and fuel-efficient economy driving.

Under the theory section, participants will have to answer a range of multiple choice questions on general safety and driving knowledge.

The driving skills section will cover 7 sessions on hill start, triangular crank, “S” shape crank, reverse garage parking, reverse parallel parking, right angle crank and narrow road driving.

Under daily vehicle inspection, participants must complete one round of truck inspection which includes checks on engine, brake and clutch, oil leakage, visibility, electrical equipment and tyres.

Participants will also be tested on fuel efficiency driving techniques and consumption whilst driving their vehicle.

The company highly values the importance of providing regular training and equipping Hino vehicle owners with latest product knowledge, safety and eco-driving skill techniques.

Keeping in tune with the local commercial vehicle market, HMSM hopes to reach 6,500 drivers in the near future.

The company also plans to open the training centre for the use of government and public agencies to ensure their training projects for professional drivers are successful.

HINO has built a solid reputation through the outstanding products based on QDR, which stands for Quality, Durability and Reliability. HINO’s mission is not only to develop a product which is perfect fit for each customer’s business but also ‘Maximise vehicle Up-Time’ and ‘Minimise vehicle Life-Time Cost.

Last year, Hino Malaysia secured No. 1 sales position in the Light Commercial Vehicle (LCV 4-wheeler), Medium to Heavy Commercial Vehicle (MHCV) and Bus category as reported by the Malaysian Automotive Association (MAA).

Hino Malaysia is confident its 40 years presence in the country will not only increase performance in Sales but also After-Sales Services through various customer engagement programmes.

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