Hino MIDIBUS To Enhance MARA Mobility Network in Rural Area

Majlis Amanah Rakyat (MARA) aims to enhance its bus network in rural areas whole Peninsular Malaysia and opted for HINO midibus, trusting the brand since the '80s era.

Selangor, 6 April 2021 – Hino Motors Sales (Malaysia) Sdn Bhd (HMSM) recently handed over 32 units of HINO XZU720R-HKFRL1, midibus model, to its loyal fleet customer, Majlis Amanah Rakyat (MARA). MARA is a government agency under the purview of the Ministry of Rural Development. The handover was held in conjunction to ‘Majlis Pelancaran Direktori Pelaburan’ initiated by MARA.

MARA allocated the 32 new units of HINO midibus to maneuvering rural areas in whole Peninsular Malaysia. Aiming to give the best to society by improving their bus network in rural areas, MARA focuses more on providing the best facilities and service in public transport lines.

The event was attended by MARA Top Management together with their VIP guest, YB Dato’ Hajah Azizah binti Datuk Seri Panglima Haji Mohd Dun, MARA Chairman, who officiated the ceremony.

ENHANCEMENT OF GREATER BUS NETWORK WITH TRANSPORTING EVERY HAPPINESS
HINO vehicles have been part of MARA bus network for the past 40 years and continue growing their relationship as the government agency decided to expand their bus facilities.
In her opening speech, YB Dato’ Hajah Azizah binti Datuk Seri Panglima Haji Mohd Dun, MARA Chairman, said, “This implementation of bringing in new buses in MARA network is our initiative to ensure our public services to society sits at the best level. To give the best to society, each of these new buses is built in compliance with the United Nations Regulation (UNR) by Malaysian agencies.”

Commenting on the additional new 32 units to enhance the bus network, Fazli Rizal Ismail, Director MARA Transport Industry Division, he said, “HINO brand started emerging in our bus network since the ’80s. It is a long journey with HINO and throughout the operation, we see that HINO has set its standard on supporting customer needs. HINO has shown a customer-centric approach and fully understands our business needs.”

MARA has been experiencing the after-sales service served by HMSM for many years as around 70% of its bus network are HINO vehicles. Fazli Rizal continued, “Besides providing the best-fit product to our industry, HINO has never failed to give top priority on the after-sales services. Our bus network operates throughout Peninsular Malaysia and since HINO has extensive nationwide service centres, it gives us peace of mind”.

When highlighting what makes MARA choose to be a loyal customer to HINO Brand, he praised HINO on its QDR: Quality, Durability, and Reliability of HINO product with competitive and reasonable price as well as a fuel-efficient product.

In line with its tagline ‘Transporting Every Happiness’, HMSM is honoured to be part of the MARA public transport network since the early journey of HINO brand in Malaysia and looks forward to setting a new standard of excellence for the industry and continue to give the best to society.

HMSM Managing Director, Atsushi Uchiyama said, “A million thanks to MARA for the trust and confidence in HINO product. HMSM will give our best support through the most efficient and reliable way. It is also our commitment to sustain a close customer relationship by listening and understanding the changing need of our customers and respond to them immediately.”

BEST-FIT MIDIBUS TO ENHANCE MOBILITY NETWORK IN RURAL AREA
As the sole Japanese manufacturer for midibuses in Malaysia, HINO midibus comes with a powerful 156ps engine and 6-speed manual transmission, making the 8-10meter midibus is the best-fit model to navigating as hop-on-hop-off public transport in rural areas.

HINO midibus is fitted with Tubeless Tyre, reassuring safety by slow release of air in cases of tyre puncture and prevents the vehicle from instant failure. This allows driver to drive an additional distance to a safer place for tyre change. Apart from advantage on safety, the tubeless tyre is also able to enhance fuel efficiency. Its lighter in weight with lower rolling resistance helps in reducing fuel consumption.
In compliance with United Nations Regulation (UNR) by JPJ, this midibus is fitted with Energy-Absorbing Steering Wheel and Speed Limiter setting at 100km/h.
 

PROVIDING PROFESSIONAL DRIVER TRAINING
HMSM also takes an initiative to improve driving skills among commercial vehicle drivers through the establishment of its training centre, Hino Total Support Customer Center (HTSCC) in Sendayan. Putting the priority of its fleet drivers, MARA has also registered all their bus drivers to undergo professional driver training offered by HMSM.

Through this training, drivers will be given intensive courses that focus on driver safety, eco-cien driving, and driver familiarisation that have proven. Upon completion, savings of up to 10% in fuel economy can be achieved and with enhanced driving skill, MARA believes it will narrow down the risk of an accident to occur.

In compliance with United Nations Regulation (UNR) by JPJ, this midibus is fitted with Energy-Absorbing Steering Wheel and Speed Limiter setting at 100km/h.

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