Hino Malaysia’s Response to COVID-19: Revival Service Program for Bus Operators

In supporting Tourism Malaysia, Hino Malaysia takes initiative to revitalize the tourism and transportation sectors that are mostly affected financially wise due to the Covid-19 pandemic.

Kuala Lumpur, April 2021 – Hino Motors Sales (Malaysia) Sdn Bhd (Hino Malaysia) introduced a special service program for Persatuan Pengusaha Bas Persiaran Semenanjung Malaysia (PPBPM) registered members during PPBPM Annual General Meeting Opening Ceremony organized by the association.

Introduced as Revival Service Program, this program is one of Hino Malaysia’s initiatives to revitalize the tourism and transportation sectors that are mostly affected financially due to the Covid-19 pandemic.

Held at Vivatel, Kuala Lumpur, the Opening Ceremony was officiated by the Minister of Transport, YB Datuk Seri Ir. Dr. Wee Ka Siong. Also present at the ceremony was Encik Syed Yahya Syed Othman, Production Director Tourism Malaysia.

“I would like to send my gratitude to Hino Malaysia for the contribution to help our main industry players who had facing tough time as part of your Corporate Social Responsibility (CSR),” said the Minister during his speech at the opening ceremony.

“Hino Malaysia will be offering discounts to tour bus operators and drivers for the vehicle's maintenance. Also, all tour bus operators and drivers are being offered payment in installments for the maintenance service, and this will ease the financial burden of tourism industry players. I hope there will be more corporate companies taking this kind of initiative to help our society,” he continued.

HINO’S RESPONSE TO COVID-19 PANDEMIC
Hino Malaysia always foresees on giving the best not only to the customer but to society as well. Covid-19 pandemic gives a big impact on the economic industry around the world and the most affected one is tourism industry.

Offering to all PPBPM members that participating in Cuti-cuti Malaysia program, ‘Revival Service Program’ is the result of partnership with PPBPM to collaborate in supporting Tourism Malaysia. This collaboration is seen as an ideal platform for a start-up to reach the target group as bus operators, with registered members in total 150 nationwide.

“As part of HINO CSR activity, we are pleased to involve and collaborate with PPBPM as our support for tourism and transportation sector recovery in Malaysia. With this initiative taken by Hino Malaysia, we believe, our collaboration with PPBSM will indirectly give better support to Malaysian bus operators,” said Atsushi Uchiyama, Managing Director of Hino Malaysia.

Besides offering the special service program to bus operators, Hino Malaysia also contributed RM 3,000 to the association as recovery financial support.

HINO REVIVAL SERVICE PROGRAM
Taking the initiative to contribute in transportation sector, Atsushi Uchiyama said, “Customer-centric always be our main pillar to build the trust and confidence from customers. To be the most customer-centric and reliable Commercial Vehicle company, the understanding of customer business need is important.”

We encounter the difficulties that bus operators are facing to run back their operation and it requires financial resources especially on the maintenance cost. We come out with this program to ensure the bus will be back on the road in good condition with super low initial cost,” he continued.

This Revival Service Program offers up to 50% discount price for HINO Genuine Part and a special 90-day payment terms for the service maintenance cost with minimum upfront payment RM300. The members may also enjoy the extended 1-year warranty term for all HINO Bus model with terms and condition apply.

Remain to its main objective which to revitalize the tourism and transportation sectors, this Revival Service Program is not limited to only HINO Bus. To help all bus operators, Hino Malaysia also offers a service package for other brands with terms and conditions apply.

Apart from other benefits that relate more to services detail, this program offers free on-site inspection as we believe there are numbers of buses that did not fully operate throughout the year during Movement Control Order (MCO) started in March 2020.

PROVIDING PROFESSIONAL DRIVER TRAINING
HMSM also takes an initiative to improve driving skills among commercial vehicle drivers through the establishment of its training center, Hino Total Support Customer Center (HTSCC) in Sendayan. Through this training, drivers will be given intensive courses that focus on driver safety, eco-cien driving, and driver familiarisation that have proven. Upon completion, higher fuel efficiency can be achieved and with enhanced driving skill, it will reduce the risk of an accident occur.

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