.jpg)
NORTHERN REGION CONVOY
Petaling Jaya, 29 November 2012
In conjunction with the prestigious recognition as the
biggest winner at the recent inaugural New Straits Times-Shell Rimula Truck of The Year Awards, Hino Motors Malaysia, Sdn. Bhd., (HMML) proudly and enthusiastically once again conducted the HINO Convoy-Type Road Show with its all HINO Authorized Dealers from the Northern region. All stopovers had been planned and scheduled at key and important areas in all major towns in Perak, Pulau Pinang and Kedah commencing from the 29th Nov throughout the 5th Dec 2012. The event was officially flagged-off by the Managing Director of HMML, Mr.Nobuyuki Tanaka and Mr. Johnny Chan, the Executive Director.
biggest winner at the recent inaugural New Straits Times-Shell Rimula Truck of The Year Awards, Hino Motors Malaysia, Sdn. Bhd., (HMML) proudly and enthusiastically once again conducted the HINO Convoy-Type Road Show with its all HINO Authorized Dealers from the Northern region. All stopovers had been planned and scheduled at key and important areas in all major towns in Perak, Pulau Pinang and Kedah commencing from the 29th Nov throughout the 5th Dec 2012. The event was officially flagged-off by the Managing Director of HMML, Mr.Nobuyuki Tanaka and Mr. Johnny Chan, the Executive Director.Today, HINO brand is widely respected as the No 1 brand in commercial vehicles for all segments, ranging from Light to Heavy Duty Trucks and Buses. Established in 1977, HMML was the first company in Malaysia to assemble Japanese-built diesel engine trucks on a commercial scale. The company's philosophy is to continuously improve Customer Trust and Confidence. This is conducted by developing world-leading logistics solutions, by focusing its priorities on manufacturing vehicles with strong / DNA focus in QDR (Quality, Durability & Reliability) with safety and Environmental Friendly vehicles. These are values shared, as HINO is a Group of Toyota (Japan).
 |
 |
 |
The main objective of this event is to further improve the awareness of HINO brand in all Northern states and promote the newly launched HINO 500 & 700 series as well as other models within the HINO stable. In line with the Malaysian government's aim to reduce road accidents involving heavy vehicles, HMML has recently added significant updates to its latest innovation of 500 series 4x2 rigid truck and 700 series 4x2 Prime Mover, making them safer and more efficient. HINO is focused to increase its presence and level of awareness in the Northern market and also to increase its market share in the region.
Leveraging on the platform, HINO also showcased its model ranges to provide the market with more options and solutions to their logistical needs and requirements. Currently HINO has 13 light commercial vehicle models, 13 medium, heavy and duty and prime mover models, and 7 bus models.
The convoy was planned to make stopovers at strategic checkpoints throughout the 1,180km journey. HINO would reach out even
further to key and potential areas such as the industrial estates, wet markets, fishing market, to name a few. In addition, the convoy had also conducted the official launches of its two 3S Dealers in Northern region, AWS Jaya Motors SB and S.R Automobile SB in Alor Setar and Baling respectively. To date, there are total of 29 HINO 3S Dealers with 40 outlets nationwide and targeted and additional 3 by end of this fiscal year (March 2013). HMML has been constantly growing the HINO dealer networks throughout the country to accommodate the growing demands for HINO vehicles. HINO understands the importance of having a good relationship with the customers by aiming to provide high quality services to ensure that all the customers are satisfied and return for more services. These new 3S Dealers offer the best facilities to Hino owners towards achieving excellent customer satisfaction. HINO also strongly believes in supporting the community via CSR activities would bring harmonious between the business and community at large.
The convoy had also run the HINO PROCARE for all HINO truck owners by offering them the Free
Inspection at selected locations. This exercise further highlights HINO's commitment towards After Sales and further improving relationships will all HINO customers. The HINO Convoy showcases possible vehicle upgrades (trade-in) and will drive more referrals to all Hino Dealers. All dealers in the region had been factored into the activities . By visiting all of them, HINO was able to closely understand their operations first-hand (genchi genbutsu), identify areas for Kaizen and more importantly gaining a higher brand trust and commitment from the dealers towards its branding exercise.
 |
 |
 |
In year 2011, HINO light commercial vehicles enjoyed a 35% market share, making HINO the top brand in Malaysia. For mid and heavy sector, HINO enjoyed a 51% market share, becoming the market best-selling brand. The total performance of HINO Trucks and Buses also commanded a 35% market share, retaining the top position in all segments since 2010, with an improvement of 7% from the year 2010. HMML is expected to improve the market share by capturing 43% of Total Industry Volume by end of 2012. HINO is targeting to place 8000 units of Hino vehicles on the roads across the country.
On the other note, HINO new manufacturing plant will be located on a 42-acre site in Sendayan Tech Valley, Negeri Sembilan which construction is scheduled to begin in Feb next year and completed by the beginning of 2014. The initial investment of RM140 million, the plant will assemble the full range of HINO vehicles comprising small, medium and heavy-duty trucks and buses. The annual production capacity of 10,000 vehicles, HINO is a major step forward in its plans to become one of the leading and most complete automotive groups in Malaysia and the region by 2015.
Loading...