Media Test Drive - Discover HINO Experience

Introducing the latest chapter of a journey built on Quality, Durability and Reliability

On the 20th of June, Hino Motors Sales (Malaysia) Sdn. Bhd., provided an experience never to be a forgotten through a showcase of a full model line-up from the smallest LCV4 wheelers to prime movers and buses, the most extensive array of products to date. The experience was further elevated through the opportunity to get up close and personal with these vehicles with a chance to feel the innovation through a test drive.

"At Hino Motors Sales (Malaysia) Sdn. Bhd., we have always aspired to enrich our products and services to meet our customers' needs. We believe that it is essential to go one step further and provide the customers with more than they have expected. Today is a testimony of highlighting HINO's advanced technology and products as we look towards achieving harmony with people, society and the environment." Said Mr. Nobuyuki Tanaka, Managing Director, Hino Motors Sales (Malaysia) Sdn. Bhd.

HINO's philosophy is to continuously improve the customer's experience by prioritizing on products with Quality, Durability and Reliability (manifested in the QDR principle) while emphasizing on safety, comfortable driving and environmentally friendliness. Under the concept of "HINO's Total Support" HINO effectively addresses customer expectations as all HINO members including authorized dealers ensure to support every customer through extensive service network coverage and driver training sessions.

Contributions to society have also been a big part HINO's initiative with a notable example being efforts of aiding Malaysia's governmental policies in improving the transport system in our country. Next year will also prove to be another exciting milestone for HINO as a new assembly plant will become operational. There HINO will be assembling a full range of vehicles from small to medium and heavy duty to serve market demands and customer needs.

Manufacturing vehicles with a strong DNA that provides value for money

Each HINO vehicle is designed and built with the customers' needs in mind, with value for money as top priority. This means a long service life, more payload, better comfort, low operating cost, higher resale value and minimum maintenance. The highlight for the day is the new HINO 300 Series (Light Commercial Vehicle) which features the first full automatic transmission gearbox to be installed in the light commercial vehicles with priorities on safety and comfortable driving, quality, reliability and durability of the vehicles.

Like all HINO vehicles, the new HINO 300 series was developed in Japan and reflects the unique development concept based on "to pursue the Perfect Fit" which caters to the needs of businesses, drivers and transporters. It has been designed for Perfect Fit in line with HINO's adherent concept of encompassing total reliability, fuel efficiency, powerful engine performance, safety and comfortable driving.

Other vehicles on display were the 500 series, 700 series, and Bus completing a full range of product line-up that sets the stage for an exciting future in the commercial vehicle segment.